02 Aug The history of Crosstown Concourse
The building we’re in has a story to tell. It actually starts before the doors opened in 1927. The Crosstown Concourse was formerly Sears Roebuck and Company. It operated as both a retail, and distribution center until its closure in 1993.
- The building features Art Deco styling, common in the 1920s.
- The designer and architect was George C. Nimmons.
- At peak, the catalog center processing 45,000 orders, per day
Nimmons also designed Atlanta’s Ponce City Market
What is now Ponce City Market opened in 1926, one year before Crosstown Concourse, also being a Sears Roebuck & Company. It operated as a retail and distribution center until 1987.
After its closure, the building suffered a similar fate, until it was also revitalized into a multi-purpose building.
What did we learn here?
Before you get the urge to tear down something old and put something new in its place, take a look at what it can be.